Grape Britain: UK merry on
organic wine as sales soar
Rise in number of environmentally
conscious consumers lead to boom in sales of organic wines, beers and spirits
It is
made from grapes grown without pesticides and chemicals, is kind to the
environment and rarely triggers hangovers. Sales of organic wine are booming in
the UK as part of the growing trend for “conscious consumerism”.
According
to the organic food and farming
group the Soil Association,
sales of organic beers, wines and spirits rose by 14.3% last year to
reach nearly ?6m, driven by strong demand for wines where consumers are
increasingly seeking “natural” ingredients and reassurances about provenance.
Still a relatively small share (2.2%) of the overall UK organic market, sales
are now growing at double the rate of the market as a whole.
“Organic
wines are seeing something of a renaissance” said Finn Cottle of Soil
Association Certification. “While the whole organic market is in general
outperforming non-organic food and drink sales, organic still wine ? red, white
and ros? ? is a runaway success story. English organic wine makers are seeing
booming sales too ? perhaps as people rediscover that link with their environment
that organic exemplifies. Organic wines also taste better, perhaps due to less
intensive production using fewer synthetic chemicals.”
As
well as the benefits of producing grapes without using pesticides, organic wine
also contains less sulphur dioxide which can contribute towards hangovers.
Supermarkets
are increasing the stock on their shelves to meet consumer demand, while the
switch to online shopping has helped boost the organic wine sector as people
are more easily able to find what they are looking for. Vintage Roots is now
one of the UK’s biggest online retailers of organic and biodynamic wine, while Ocado stocks more than 100 different organic wines and Daylesford, best-known for its organic vegetable boxes, has
branched out into organic wine and spirits.
The
discount supermarket Aldi is set to launch its first collection of so-called
“green” wines this week, offering eight wines with organic, carbon neutral or
‘no added sulphur’ credentials.
Aldi expects the wines to appeal
to the “Whole Foods generation”; millennial shoppers who are increasingly
concerned about the environmental impact of the produce that they are buying
and consuming.
Aldi’s four organic wines include
a prosecco, two still whites and a red. They will also stock two certified
carbon-neutral wines and two “no sulphur added” wines, and all bottles will be
priced between ?4.99 and ?7.99.
Of the growing band of English
organic wine producers, Oxney Estate’s English Pinot Noir Ros? recently
clinched the Waitrosetrophy for the most outstanding still ros? wine at the English and Welsh
wine of the year competition. A spokeswoman for Waitrose said: “Organic wine is
a growing trend globally and we have seen sales increase by 16% in the last
year”.
Link->https://www.theguardian.com/environment/2017/apr/03/grape-britain-uk-merry-on-organic-wine-as-sales-hit-nearly-6m |