South Korean Cosmetics brands are turning their expansion efforts towards the Middle Eastern beauty and personal care market as growing geopolitical difficulties between the country and china continue.

in light of the Korea government's stance on establishing an anti-missile system, from the US, the nation's brands are looking at the Middle East as their next key growth area.

Big Names,

LG Household & Health Care is one such brand, announcing that its cosmetics name The Face Shop, plans to move into Qatar and Kuwait this year.

The decision is an extension of its existing presence in the Middle east, with the cosmetics manufacturer and retailer currently operating 64 stores across six countries including Saudi Arabia and United Arab Emirates.

Furthermore, in 2016 December, Amore Pacific revealed it had signed an agreement with Kuwait retailer Alshaya Group to team up and open its color cosmetics label Etude House. 

With the brand targeting its make up products and tools to the younger demographic, it plans to launch its first outlet in Dubai later this year.

Spending beauty brand Advantage,

It is not only driving multinational Korean brand that are going into the Middle Eastern marketplace, as low-cost burgeoning beauty retailers are also preparing to move to the recently championed region.

Tony moly 'putting style into packaging' has opened five shops in Saudi Arabia and the UAE, with two further outlets planned in the region this year.

As online distribution channels become a famous choice for low-costs retailer, the brand has also teamed up with the beauty retailer Sephora to promote and sell its products through its Middle eastern shop. 

Dr, Jart which is a low price skin care company also moved into the Middle eastern last year and has collaborated with Sephora to sell it products throughout countries including Saudi Arabia and Oman.

High growth development,

Forecast for the region are extremely positive with the Middle Eastern beauty and personal care market expected to grow over the next three years.

While the cosmetics segments in Asia anticipate growth of 14%, the Middle eastern industry is expected to increase by 15% every year until 2020.

As consumers from outside Korea become more in Korea TV programs, celebrities and music, the K beauty and K pop trends have also gained new advocates.

This popularity also comes at a time when Korea's decision to introduce an anti-missile system has furthered tensions between Korea and China, having detrimental impacts on trade.

by: Natasha Spencer

link -> http://www.cosmeticsdesign-asia.com/Market-Trends/Korean-beauty-giants-expand-in-Middle-Eastern-market