But most halal meat is stunned, with only 15 per cent of halal and kosher meat slaughtered non-stun. His role at AHDB

involves liaising with halal slaughterhouses and certification boards and offering AHDB support and training.

Training 

“The best thing we can do is to look at how we train slaughtermen. Education is important,” he said. “I am planning to

start from the abattoir level, training people on the importance of animal welfare and then highlighting this education

to the wider public.” He said it was an area which had potential for levy payers as traditional beef and lamb markets

came under pressure. “It is important because it accounts for a large proportion of the meat consumed in the UK,” he said.

Culture

“The Muslim population is expanding at a rapid rate. Culturally, they are known for eating lots of meat.” The opportunities

are particularly large for the sheep industry as it faces the challenge of declining lamb consumption among the general

British public. “Lamb is a main part of the Muslim diet. From interacting with the community, I do not think this is going

to go down,” he said.

Mr Fuseini has a wealth of experience in the halal sector and was previously the certification manager of Halal Food

Authority. He holds a BSc in agriculture from Cape Coast University, Ghana, and an MSc in meat science and technology

from Bristol University. He is currently studying a PhD at the University of Bristol, funded by the Humane Slaughter

Association, looking at the development of a new system of electrical stunning of cattle. “It is a new system of stunning

which we hope can be acceptable to those in the non-stun market,” he said.

Original ->https://www.fginsight.com/news/dont-miss/i-think-there-is-a-lack-of-understanding---education-key-to-

unlocking-halal-market-22324