Brazil’s BRF has come to Turkey, the world’s largest consumer of halal chicken, to acquire the country’s largest poultry producer, Banvit.

The transaction will be via a joint venture between BRF, the halal animal protein company, and Qatar Investment Authority (QIA), the sovereign fund of Qatar, which will hold 60% and 40% interests, respectively.

Banvit, which sports facilities ranging from feed control to final food processing, has five feed plants, four hatctehries and five production plants.

“The units are located in the country’s West, where most consumers are found, and East, which positions it as the only company capable of serving both the domestic and export markets,” said Pedro Faria, Global CEO of BRF.

The assets of Banvit will be incorporated into OneFoods, a BRF subsidiary led by Patricio Rohner and dedicated to the halal market.

He said: “The acquisition of Banvit is the first step on the agenda to accelerate the growth of OneFoods, which holds market share in chicken products of approximately 45% in Saudi Arabia, United Arab Emirates, Kuwait, Qatar and Oman, countries where it operates with its own distribution and a broad product portfolio.”

Turkey, which has a population of 80 million, accounts for 10% the global consumption of halal poultry. Even so, local per-capita chicken consumption is low, at around 20 kilograms per year, and the penetration of processed food products is low, which means that the Turkish market offers excellent potential for growth.

“In addition to the growth opportunities offered by the Turkish market, especially in processed products, we see important commercial and operational synergies to capture by integrating the operations of Banvit and OneFoods, which will further consolidate our strength and leadership in the halal animal protein market,” said Rohner.

lin->http://imprensa.brf-global.com/release-detalhe.cfm?codigo=659&idioma=EN